Short facts

The name SITAG has always stood for the rare combination of value and lifestyle.

The professionalism applied to the development, manufacture, sales and comprehensive customer care ensures lasting satisfaction with our products.

This goes hand in hand with a profound brand awareness and a flair for business developments, for trends and customer requirements.

Through the unerring application of these skills, we offer intelligent and sustainable solutions for living and working in the office.

ISO 9001:2008 / ISO 14001:2004 / OHSAS 18001:2007

SITAG AG was founded in 1965.


There are a total of 125 employees working at SITAG, in the areas of production, sales, product development, product management, marketing, planning, service and logistics.

A committed and qualified team is the basis of our success. We therefore train apprentices in the various areas of our company and encourage specific and purposeful further development.

Management board

Yilmaz Boduk
Managing Director SITAG AG

"Our strength in the market for more than 50 years has been high-quality, innovative office chairs and furniture on the one hand and our customer orientation and customer proximity on the other.”

Christian Drapal
Managing Director SITAG AG

“At SITAG, we create products out of conviction that are not only intelligent and functional, but that also turn the office into a place with stylish ambience”.

Gerhard Romagna
Commercial Management SITAG AG

"Current developments in the markets, industries and projects are incorporated into corporate planning as quickly as possible thanks to state-of-the-art planning and control instruments, which makes us a reliable partner."

Thomas Untersander
Plant Management SITAG AG 

"SITAG swiss style at work stands for the promise of producing innovative, ergonomic products with a future-oriented and unique design using the latest production facilities and technologies."

Board of Directors

Toni Lee
Managing Director SITAG AG

"Our penchant for tradition, coupled with innovation, regional identity and internationality makes SITAG unique.”

Administrative President

Rafal Chwast
Nowy Styl 



SITAG a brand by Nowy Styl


The product brands allow us to offer a wide product portfolio adjusted to the needs and expectations of our clients. Different brands mean different experience – we can exchange knowledge and improve our solutions on an ongoing basis.


Manufactoring base

The company headquarters is at Sennwald (Switzerland) with 21,000 sqm production space and 1,000 m2 display space.


SITAG products are sold through selected SITAG specialist dealers. SITAG also provides customized project planning, a number of market and customer-oriented service and customer care products in close collaboration with qualified specialist partners.

SITAG - Hand in Hand

SITAG has had a permanent place in the office environment for decades and has always stood for innovative, ergonomically developed products with forward-looking design.

But SITAG is more than a manufacturer of extraordinary office furniture and chairs: SITAG is a brand with its own profile.

Our brand is built around a principl: swiss style at work. That is what our customers think of us and our products.

Whoever uses our products, can everyday take pleasure from office furniture and chairs that are just as individual as they are themselves: expression of their personal style.

At SITAG people create products of conviction, products that are not only intelligent and functional but also make the office a stylish place to be.

SITAG and Style: two terms that go hand in hand - in all that we say, do or produce. In the truest sende of the word.

SITAG combines Swiss precision with innovative force!

Developing and manufacturing superior office furniture and chairs since 1965, we have become a major provider of modern furnishing solutions on the European market.

In the area of tension between innovation, design, lifestyle and technical perfection with Swiss precision, there is a clear, modern brand image. For us, the “swiss style at work” claim has come to represent a high quality and unconventional product portfolio.

The range is diverse and extends from ergonomically sophisticated, individually designed office swivel and conference chairs, armchairs and seating units for the reception and waiting area, to systems and exclusive furniture as well as complete conference solutions.

International design awards, like the "red dot award", underline SITAG’S innovative strength and are testament to many years of excellent design skill. Impressive office swivel and conference chairs, thanks to innovative design concepts from internationally renowned designers. Ergonomically superior seating solutions have always been a SITAG speciality, as has our customized made-to-measure office furniture.

SITAG products are sold internationally under licence, for instance in Canada, Brazil, Poland, Spain.


Opening of the Nowy Styl flagship points in Sennwald, Bachenbülach and Nyon
Grand opening SITAG-Home of Visions on SITAG Headquarters in Sennwald
Project work on "designs of future workspaces" in cooperation with the University of Liechtenstein
Take-over by the Nowy Styl Group
50 years of SITAG AG
Introduction of laser technology for edging work in the manufacture of office furniture
German sales office opens in Minden Westphalia, with associated sales and service staff
Take-over by the investment group NIMBUS NV with a minority shareholding by the SITAG Management
40 years of SITAG AG
German production sites move from Porta Westphalia to Sennwald, Switzerland
100% independent subsidiary of Samas Deutschland AG & Co. KG
25 years of success on the European market
Involvement by Samas Deutschland AG & Co.KG (formerly SCHAERF AG)
Move to the current company site in Sennwald, Switzerland
Production of functional furniture and furniture systems begins
Production focussing on exclusive office furniture begins
Factory opens in Porta Westphalia, Germany
SITAG AG is founded and chair production begins at St. Margrethen, Switzerland