News

It's our first showroom you can enter right after you leave the boat and step ashore. This is what makes it special. But there’s more waiting for you once you come in! See the inside of our new showroom in Prague, in the trendy facility known as DOCK IN, right on the bank of the Vltava river.

People will always need an office and an office will always need people, which is why offices will survive any crisis – Karolina Manikowska and Roman Przybylski share this idea in an interview published in a book titled Office Pioneers. Vision of the office in 2030. Read more to learn what experts from Nowy Styl think of the changes triggered by the pandemic, climate crisis and speedy automation.

We have initiated a new brand strategy development. Due to the scope of planned activities, the rebranding process will take several months and it will be divided into stages. Why did we decide on this move, what is going to change and what is going to stay the same?

A new issue of the Nowy Styl magazine UPstream has just come out. We worked on the magazine at the time of the pandemic anxiety, so the issue contains quite a lot of references to the present situation. For example, we have looked at changes awaiting the office, airport and stadium industries. Also, we have included an even greater dose of inspiration than ever before. Enjoy the read!

If you're gonna step on the gas, you gotta sit tight!

Moto2 racer Tom Lüthi sees this in exactly the same way as we do. Beyond the shared passion for “hot”
seats, we are connected by a willingness to achieve top performance.

So we were all the more pleased that Tom Lüthi visited us recently under the motto “Tom on Tour”.

Learn more about this unique “Si-Tag” in the video.

Fantastic weather, breath-taking mountain scenery and world champion driving skills: SITAG AG‘s motorcycle tour with Moto2 racer Tom Lüthi under the motto «Tom on Fire» offered customers and employees a unique experience.

Our products: the Play&Work Soft Seating line and the CS5040 desk have received the prestigious German Design Award for 2020 in the “Excellent Product Design – Office Furniture” category. The double win confirms once again that ergonomics and good design like to go hand in hand at the Nowy Styl Group.

The German Design Award is one of the most recognised design competitions in the world and it enjoys a high reputation that goes far beyond the professional circles. It presents unique trends and new directions in design. This makes us all the more pleased that the jury have appreciated our products.

This is not the first time the Nowy Styl Group has been recognised by the judges of that prestigious competition held in Germany. In May, we received the German Innovation Award 2019 – GOLD for the Xilium, and at the beginning of the year a few of our products won the German Design Award. We appreciate the fact that the Design Council has explored and recognised more products from our portfolio.

Although the results of the competition were announced on 22 November, the award ceremony will take place on 7 February 2020 and will be held in Frankfurt. In anticipation of the event, we invite you to take a look at an online gallery featuring all award winners on the organiser’s website.

More about German Design Award 2020 winners:

Play&Work Soft Seating line

It can be used to build a multifunctional ‘room in a room’, making it easier to fully exploit the potential of a small space. It is a great choice for informal meetings and moments of relaxation, and thanks to its high, upholstered panels, also for concentrated work.


CS5040 desk

It fits perfectly into modern offices, designer studios and friendly home offices. Designed for optimum use of space, the CS5040 combines minimalist form, comfort and visual lightness.

We already know the results! Our products were awarded the prestigious and internationally recognised Iconic Awards: Innovative Interior. We received the 2020 Award and the first prize in the category “Office and Workplace” for our Xilium chair and the Play&Work Soft Seating line.

The objective of Iconic Awards: Innovative Interior is to discover and reward the best accomplishments in the furniture industry and interior design. The panel consists of independent experts and representatives of such sectors as commerce, media and design. The scope of the event as well as the renowned jury account for the international recognition and prestige of the awards.

We are happy that this year the panel appreciated the advantages of our products. Xilium and the Play&Work Soft Seating line were diligently designed not only to be attractive but also functional. They are also quite universal when it comes to the setting, which is why they are really easy to arrange in various spaces.

The news of the award was received with particular applause, because just a few weeks ago that we wrote about the double German Design Award 2020, which was also granted to our products. – says Karolina Manikowska, Director of the Workplace Research and Consulting Department and Deputy Director of the Product Management Department. – Although we’re still waiting for the new year to begin, we are happy that our chairs and the soft seating line are already appreciated as the design of the future.

The winning designs will be presented at the exhibition in the Art Museum Kölnischer Kunstverein in Germany on 12.01-19.01.2020. You will learn more about this event at the host’s home page here.

Nowy Styl Group has acquired the bigger lot of shares in Stylis Dubai. Together with its local partner, the company is going to furnish hotels in the Middle East, as well as intensify the sales of chairs and office furniture in this region. In January, the Management Board of Nowy Styl Group signed an agreement on the basis of which the company acquired 60% of shares of the company Stylis Dubai. The remaining 40% belong to the owners of Stylis with its headquarters in Saudi Arabia.

One of many customer events at SITAG - Home of Visions took place again in early February. Since opening in autumn 2016, numerous interested guests have been inspired and informed. Exceptional concepts for colours and fitting out give a constantly new look at the possibilities of office equipment and design.