News

Every year, the German Design Council (Rat für Formgebung) honours the signposts of the German and international design landscape with a renowned jury. The German Design Award 2019 was presented on 8 February 2019 at Ambiente in Frankfurt am Main and, with over 1,300 guests, is one of the most important design events of the year. Three new products from the Rohde & Grahl brand are among the winners: Xilium, Denuo and LinkUP.

The office chair families and the Soft Seating solution were presented "live" for the first time at Orgatec 2018 in October last year and were nominated for the coveted design award by the German Design Council even before their official market launch.

The third-generation family-run contract furniture manufacturer Kusch+Co. will become a part of the Nowy Styl Group. Kusch+Co offers high-quality solutions for offices, airports, port terminals, hospitals, and care facilities.

For Kusch+Co, this means an expansion of their business activities, and for the Nowy Styl Group it means an increase in their European market share as well as the development of promising market segments, such as the health and transport industries.

The reasons for the sale of the 80 year old company with its 250 employees and approximately 40 million euros in revenue include significantly improved competitiveness in a strongly globalizing and competitive industry as well as substantially improved opportunities for the traditional Kusch brand to expand their range of products, both in services and in sales.

The managing directors of the company, Ricarda Kusch and Bernd Heuvens will continue to in their positions.

This is the motto used by the Nowy Styl Group as it once again demonstrates its successful path to expansion. The Nowy Styl Group has announced a business partnership with the HNI Corporation. As one of the world market leaders for office solutions, the American company is the ideal partner for the Nowy Styl Group - especially with regard to its international focus and competitive position on global projects. Shared values and common visions guarantee that both companies will safeguard the high standard of services and long-term solutions for the office furniture sector worldwide, supporting their clients globally on their dynamic international market. "The coherence of our commercial strategies, the focus on customers and the complementary geographical coverage of our business activities were key factors in encouraging us to enter into the partnership. We will continue to serve our customers both within and outside Europe on our own - however on global projects we will be working closely with the HNI Corporation and in so doing strengthen our joint position", says Adam Krzanowski, CEO of the Nowy Styl Group.

The swivel office chairs in the SITAGPOINT Tec2 line have been specially designed for tender notices and meet all design specification and configuration demands. The visitor chairs in the SITAG EL100 range are a perfect match.

INNOVATIVE AND TRANSFORMABLE - THE NEW SITAGCX TABLE SYSTEM
SITAGCX offers freedom in the design of conference, training and meeting areas. Its flexibility allows for a variety of combinations in equipping individually used rooms, but also in furnishing with permanently installed table systems.

Nowy Styl Group has acquired the bigger lot of shares in Stylis Dubai. Together with its local partner, the company is going to furnish hotels in the Middle East, as well as intensify the sales of chairs and office furniture in this region. In January, the Management Board of Nowy Styl Group signed an agreement on the basis of which the company acquired 60% of shares of the company Stylis Dubai. The remaining 40% belong to the owners of Stylis with its headquarters in Saudi Arabia.

One of many customer events at SITAG - Home of Visions took place again in early February. Since opening in autumn 2016, numerous interested guests have been inspired and informed. Exceptional concepts for colours and fitting out give a constantly new look at the possibilities of office equipment and design.

A unique feature of the SITAGACTIVE LIFTMATIC is the worktable’s ability to be assembled without tools in 50 seconds and used immediately. Motorcycle racer Tom Lüthi, the sponsor of this innovative table design, is also concerned with matters of seconds. You can find out whether Tom Lüthi manages to set up the SITAGACTIVE LIFTMATIC table in the allotted 50 seconds in our new video clip.