60 years of SITAG: Anniversary celebrated in Sennwald with 150 guests
Sennwald, September 2025 - SITAG by Nowy Styl celebrated its 60th anniversary with around 150 invited guests at its headquarters in Sennwald on September 18.
The afternoon and evening were all about appreciation, inspiration and exchange.
A varied program offered the guests impulses and entertainment: Andy Abgottspon inspired with a keynote on the topic of artificial intelligence, comedian Rob Spence set a special accent with his show. A timeline exhibition traced the development of six decades of design and office culture.
The cooperation partners also contributed to the success of the anniversary: GNG-Automobile presented current Audi models on site, while Häberli. Bild | Klang | Erlebnis AG provided a special experience with a sound and film presentation by Bang & Olufsen.
“This anniversary is not only an occasion for us to celebrate, but also a moment of gratitude - towards our customers, partners and employees who have shaped SITAG over six decades,” emphasized Managing Directors Yilmaz Boduk and Tobias Schotte. “Together, we can look back on a strong past and shape the future with great confidence.”
As part of the anniversary celebrations, SITAG also took the opportunity to present numerous new products from the SITAG, Nowy Styl and Kusch+Co brands. The new products were discovered with great interest by the guests. They can now be experienced and tried out at all three Swiss locations.
