Privacy Policy

Privacy Policy

1. Scope of privacy policy

This privacy policy at applies to the website, web shop and all other services.

It is subject to Swiss data protection law (FADP). Specific reference is made to any additional applicable law from the European General Data Protection Regulation (GDPR).


2. Processing of personal data; type, purpose and use

Website visit

When you access our website, information is temporarily stored in so-called log files on our server. This is information that your device's browser automatically sends. This includes:

  • IP address of the contacting device
  • Date and time
  • URL of the called page
  • Referrer URL
  • Browser and other device information
  • Data required for transmission security, troubleshooting and improvements


The data mentioned will be processed by us for the following purposes:

  • Establishing a connection to the website
  • Use of our website
  • System security and stability

The data processing is carried out in response to your request and is necessary for the aforementioned purposes for the fulfilment of the contract and pre-contractual measures according to Art. 6 (1), sentence 1, (b) GDPR, or, alternatively, you have you have given your consent to the data processing in accordance with Art. 6 (1), sentence 1, (a) GDPR, since you have accessed the website.

Contact or contract conclusion

If you conclude a contract with us, the following data will be collected:

  • Last name, first name, address, date of birth, mobile number
  • Information about orders placed
  • Information about purchases, services

The data processing is carried out in response to your request and is necessary for the aforementioned purposes for the fulfilment of the contract and pre-contractual measures according to Art. 6 (1), sentence 1, (b) GDPR, or, alternatively, you have you have given your consent to the data processing in accordance with Art. 6 (1), sentence 1, (a) GDPR.


3. Transfer of data to third parties (including joint controllers and contract data processors)

We use external service providers (processors) e.g., for web hosting. A separate order data processing contract has been concluded with the relevant service providers to ensure the protection of your personal data. It may also be necessary to send the data to the following categories of recipients:

-Other customers

-Other external service providers

-Suppliers and business partners

-Possibly authorities and courts


4. Contract processing

As far as this is legally permissible according to Art. 6 (1), sentence 1, (b) GDPR and necessary for the processing of a contractual relationship with you, your personal data will be passed on to third parties. This includes, in particular, the transfer to shipping companies for the purpose of delivering the goods you have ordered and the transfer of payment data to payment service providers or credit institutions in order to carry out a payment transaction. The data passed on may only be used by third parties for the stated purposes.


5. Cookies

We use cookies (session cookies as well as temporary and permanent cookies) on our website. These are small files that your browser creates automatically and that are stored on your end device (laptop, tablet, smartphone, etc.) when you visit our site. A cookie does not always mean that we can identify you.

On the one hand, the use of cookies serves to log the frequency of use, number of users and behaviour on our website, to increase the security of website use and to make our information offer user-friendly. As soon as you leave the website, these cookies are automatically deleted.

In addition, we also use temporary cookies to optimise user-friendliness, which are stored on your end device for a specific period of time. If you visit our site again to use of our services, it is automatically recognised that you have already been with us and what inputs and settings you have made so that you do not have to enter them again.

The legal basis for data processing is Art. 6 (1), sentence 1, (f) GDPR. Our legitimate interest arises from the operation of the website.

You can configure your browser settings so that no cookies are stored on your computer. Completely deactivating cookies may mean that you cannot use all functions of our website.

By continuing to use our website and/or agreeing to this privacy policy, you agree that cookies are set by us and that personal usage data is collected, stored and used, even after the end of the browser session. You can revoke this consent at any time by activating the browser setting to refuse third-party cookies.


6. Analytics and advertising tools

Google Analytics

Our website uses the web analysis service Google Analytics from Google Inc., USA. Google Analytics uses cookies (see under Cookies). These enable an analysis of the use of our website, including IP addresses, by Google in the USA. We would like to point out that Google Analytics on this website has been expanded with the code “gat._anonymizeIp();” to ensure anonymised collection of IP addresses (so-called IP masking). If anonymisation is active, Google shortens IP addresses within member states of the European Union or in other contracting states to the Agreement on the European Economic Area, which is why no conclusions can be drawn about your identity. Only in exceptional cases will the full IP address be sent to a Google server in the USA and shortened there. Google uses the information collected to evaluate the use of our websites for us, to prepare reports for us and to provide us with other related services. Find out more at, especially regarding the option to deactivate Google Analytics

The legal basis for data processing is Art. 6 (1), sentence 1, a and (f) GDPR.


Our website uses the service from permagroup GmbH, Neugutstrasse 54, 8600 Dübendorf, to analyse user behaviour and identify the IP address. The use of this service requires that data about your website visit (e.g., IP address, time of access, user behaviour, browser request, etc.) is transmitted directly to the permagroup GmbH servers and made available for our exclusive use. We enrich this information with data from our business database to identify companies that visit our websites. The data collected is treated confidentially and is neither sold nor passed on to third parties. If you no longer wish to be identified in the future, please send an email to optout(at)

The legal basis for this data processing is our legitimate interest according to Art. 6 (1), (f) GDPR, to be able to address corporate customers in a personalised manner so that we can offer them optimal solutions.

Google Ads

Google Ads

This website uses Google Ads. Ads is an online advertising program from Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, United States (“Google”).

As part of Google Ads, we use so-called conversion tracking. If you click on an ad placed by Google, a cookie is set for conversion tracking. Cookies are small text files that the Internet browser stores on the user's computer. These cookies lose their validity after 30 days and are not used to personally identify users. If the user visits certain pages of this website and the cookie has not yet expired, we and Google can recognise that the user clicked on the ad and was forwarded to this page.

Every Google Ads customer receives a different cookie. The cookies cannot be tracked across Ads customers' websites. The information obtained using the conversion cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, you will not receive any information that can be used to personally identify users. If you do not wish to participate in the tracking, you can object to this use by easily deactivating the Google conversion tracking cookie in your Internet browser under user settings. You will then not be included in the conversion tracking statistics.

The storage of “conversion cookies” is based on Art. 6 (1), (f) GDPR. The website operator has a legitimate interest in analysing user behaviour in order to optimise both its website and its advertising.


7. Social media plugins

We use the social plugins below on our website to make our company better known. The underlying advertising purpose is a legitimate interest within the meaning of Art. 6 (1), (f) GDPR. Responsibility for data protection-compliant operation is to be guaranteed by their respective providers. Data processing in connection with these plug-ins takes place with your consent when you use these plug-ins.

If you use the services of these social networks independently or in connection with our website, the social networks evaluate your use of the plug-in. In this case, information about the plug-in is forwarded to the social networks.


By registering for the newsletter and confirming receipt of the newsletter (double opt-in), the following personal data will be processed: last name, first name, email address. The data is processed for the purpose of authenticating the registrant when registering and sending the registrant a newsletter and determining whether and when they have opened this and individual articles on it.

The data you enter for the purpose of subscribing to the newsletter will be processed by our provider. This data is processed exclusively on the basis of your consent. You can revoke this consent at any time, for example via the “unsubscribe” link in the newsletter. The data processing operations that have already taken place remain unaffected by the revocation. When we send newsletters using our provider, we can determine whether a newsletter was opened and which links were clicked.


8. Place of processing

We store and process your personal data primarily in Switzerland and the EU. However, we can also transmit your personal data to recipients in countries outside of Switzerland or the EU, in particular in the USA due to the use of Google services.


9. Cross-border disclosure in third countries without an adequate level of data protection

We transfer data to such countries based on standard contractual clauses or legal exceptions. If data is transferred to a recipient outside the EEA, an appropriate level of data protection for the foreign transfer is ensured by appropriate security measures. If you have any questions about such data protection contracts based on the EU standard contractual clauses or if you would like more information about further security mechanisms and security measures for data transfer to third countries, please feel free to contact our data protection officer. Link to standard contractual clauses:

Regarding data transfer to the USA, we rely on the EU-US Privacy Framework, which has been in force since July 10, 2023.


10. Your rights

You have the right:

-to request information about your personal data processed by us. In particular, you may request information about the purposes of processing, the category of personal data, the categories of recipients to whom your data have been or will be disclosed, the planned storage period, the existence of a right to rectification, erasure, restriction of or objection to processing, the existence of a right of complaint, the origin of your data if it has not been collected by us, and the existence of automated decision-making, including profiling, and, if applicable, meaningful information about its details (Art. 15 GDPR). If the effort involved is disproportionately large, we reserve the right to ask you to provide proof of identity and to assume the actual costs in advance.

-to immediately request the correction of incorrect or complete personal data stored by us (Art. 16 GDPR).

-to request the deletion of your personal data stored by us, unless the processing is necessary to exercise the right to freedom of expression and information, to fulfil a legal obligation, for reasons of public interest or to assert, exercise or defend legal claims (Art. 17 GDPR).

-to request the restriction of the processing of your personal data if you dispute the accuracy of the data, the processing is unlawful but you refuse its deletion and we no longer need the data but you use it to assert, exercise or defend legal claims need or you in accordance with Art. 21 GDPR have lodged an objection to the processing (Art. 18 GDPR).

-to receive your personal data that you have provided to us in a structured, commonly used and machine-readable format or to request that it be transmitted to another controller (Art. 20 GDPR).

-to revoke your consent to us at any time. As a result, we are no longer allowed to continue the data processing for the future based on this consent (Art. 7 (3) GDPR).

-to lodge a complaint with a supervisory authority (see below) (Art. 77 GDPR).


11. Right to object

If your personal data is processed based on legitimate interests in accordance with Art. 6 (1), sentence 1, (f) GDPR, you have the right in accordance with Art. 21 GDPR to object to the processing of your personal data if there are reasons for this that arise from your particular situation or the objection is directed against direct advertising. In the latter case, you have a general right to object, which we will implement without specifying a particular situation.


12. Data security

Your data is protected within the company using SSL encryption and organizational measures (TOM).


13. Retention period

Your data will be processed trustfully, responsibly, as described in this privacy policy and in accordance with applicable data protection law. We only store the data for as long and to the extent necessary for the purposes described or for legal reasons.


14. Contact details

This privacy policy applies to data processing by:


Sitag AG
Simon Frick-Strasse 3,
9466 Sennwald SG
+41 81 758 18 18



Supervisory Authority
(in Switzerland)

Federal Information and Data Protection Officer, FDPIC
Feldeggweg 1
3003 Bern




15. Up-to-dateness and changes to this privacy policy

We can change or adapt this privacy policy at any time. The current privacy policy can be accessed at